Purpose
There is no distance too large for humans to find connection.
Okuru is more than a gift card distribution service. We are a company dedicated to facilitating genuine connection experiences between family and friends separated by distance.
Brand Essence
Okuru is a digital gift card platform that brings ease, security, and meaning to gifting—while empowering small businesses to thrive.
We are a friendly, modern brand that believes giving should be joyful, stress-free, and impactful.
Our Ideal Customers (ICP)
Busy Professionals & Parents – Time-poor, want thoughtful and quick solutions.
Small Business Owners – Want to increase revenue and exposure with minimal tech effort.
Conscious Consumers – Care about community, sustainability, and meaningful choices.
Inclusive, Diverse Faces & Families
What to Use: People of different ethnicities, ages, abilities, and gender identities in all your lifestyle images.
Why: Okuru is for everyone - and your imagery should reflect that truthfully.
Vibe: Warm, welcoming, naturally diverse